In August, animal welfare groups came together to call on Marriott to ensure their Asian properties maintain the same standards as those in other parts of the world in Asia, as the deadline for its cage-free egg commitment approaches at the end of 2025.
Bangkok, Thailand — [December 3]
Marriott International, the world’s largest hotel chain, pledged to source 100% cage-free eggs globally by 2025, along with thousands of food and hospitality companies worldwide, in committing to end cruel and cramped caged-based egg production. However, Marriott’s report reveals that its Asia Pacific properties are falling far behind, with just 42.65% of their egg supply being cage-free eggs in 2024 for managed hotels, and no clear plan on how the region will meet the commitment.
Guests checking into Marriott hotels in Thailand may expect world-class standards. However, Marriott has pledged to source 100% cage-free eggs across its global operations, but there is no public data on the extent of transition in Thailand, and it is highly likely that eggs from battery cages may still enter the company’s food supply in Thailand. Throughout its life, a bird gets less space to live in than a single sheet of A4 paper. These hens can’t stretch their wings and often suffer illness and injury without veterinary intervention.
In response to the company’s lack of transparency in progress, in August, animal advocacy groups called out Marriott International for serving guests in Asia eggs of lower welfare than those served to guests in Europe and the U.S.
Campaign on the streets of Bangkok
To spotlight this accountability gap and the 2025 deadline, animal advocates launched a mobile billboard that travelled across Bangkok. The trucks featured a striking image of a woman pointing at Asia on a world map with the tagline #HelpMarriottFindAsia, implying the company has overlooked the region in its corporate social responsibility efforts.
This truck drove through some of Bangkok’s busiest areas — including Bang Rak district, a hub of luxury hotels, cultural diversity, and global tourism along the Chao Phraya River — bringing the campaign message directly to Marriott’s doorstep.
“Luxury without equity is no luxury at all,” says Supaporn Kidkla, Director of Farmed Animal Compliance Thailand (FACT), a local initiative that works to hold companies accountable for their cage-free policies. FACT has joined forces with other initiatives across Asia to draw public attention to Marriott’s lack of transparency and progress. “Bangkok is a global tourism hub. Why should guests here or in the rest of Asia receive less?” Supaporn adds.
While the truck helped raise awareness amongst the public, postcards and physical letters were delivered to the Marriott properties across Thailand to emphasize the urgency of meeting their commitment.
A regional and global movement
The Help Marriott Find Asia campaign, launched in August, highlights the growing international pressure on the hotel giant to fulfill its global commitment equally. This campaign stresses that true equity means Marriott cannot uphold first-class welfare in some regions while offering second-class standards in Asia. Activists are urging Marriott to share clear updates on cage-free progress and the plan to meet their commitment in Thailand and across Asia, covering all hotels, including franchised properties.
Bangkok’s moving billboards signal a growing demand: equal standards, full transparency, and no more hidden cage eggs in Asia’s luxury hotels.
With just one month left before the 2025 global cage-free deadline, the spotlight now extends far beyond a single company. This commitment applies across the hospitality and food sectors, where businesses are progressing at different stages of compliance. As the clock runs down, all eyes are on these companies to demonstrate transparency, uphold their promises, and show that ethical sourcing is more than a marketing pledge; it is a standard they ensure to fulfill.
You can play a direct role in driving change. Join the campaign by sharing your voice on www.helpmarriottfindasia.com. Send a clear message to Marriott: Guests in Asia deserve the same standards as guests everywhere else. Hens in Asia deserve the same standards as animals everywhere else.